The above chart compares current combined VHS and DVD purchases to that of a year previous to the listed dates. The Video Flash Barometer for the purchase market is a presentation of weekly volumes, indexed and averaged, of tapes bought. The index is based on the average tapes purchased per week during the second quarter of 1987 (set equal to “100”). The barometer has been most useful in understanding, visualizing and anticipating developments in the home video market.

In addition to the regular weekly volumes and title tracking, we also track the top retail outlets. Our VHS and DVD purchase data can be analyzed by zip code, income, gender, age, children in the household, race, cable in the household, personal computer in the household, and a variety of other ways.

Our Holiday Market Snapshot is the most comprehensive analysis of the Fourth Quarter sell-through market in the industry. Click here for more details.